From ATT.com access to skilled workers becomes increasingly vital to the U.S. economy, AT&T is launching a quarter-billion-dollar campaign to help more students graduate from high school ready for careers and college, and to ensure the country is better prepared to meet global competition.
AT&T Aspire, already among the most significant U.S. corporate educational initiatives with more than $100 million invested since 2008, will tackle high school success and college/career readiness for students at-risk of dropping out of high school through a much larger, “socially innovative” approach. Social innovation goes beyond traditional philanthropy – which typically involves only charitable giving – to also engage people and technology to bring different approaches, new solutions and added resources to challenging social problems.
The greatly expanded effort centers on a new, $250 million financial commitment planned over 5 years. AT&T Aspire will build on that commitment by using technology to connect with students in new and more effective ways, such as with interactive gamification, Web-based content and social media. The company will also tap the innovation engine of the AT&T Foundry to look for fresh or atypical approaches to educational obstacles. Finally, AT&T Aspire will capitalize on the power of personal connections in the form of mentoring, internships and other voluntary efforts that involve many of AT&T’s approximately 260,000 employees. The Aspire effort already has imp